Inverse Electric
Client
Inverse Electric,
Zechariah Smith
When Zech came to us, he already had a logo he loved — but that was about it. He needed web design for electricians that went beyond a basic template and actually reflected the quality and professionalism of his work. We took his existing logo and expanded it into a full brand identity, complete with alternate logo variations, a cohesive color palette, and strategic font pairings that give Inverse Electric a polished, consistent look across every touchpoint.
From there, we built a custom website designed to establish credibility and generate leads in a competitive local market. We connected and tested his third-party booking software, Housecall Pro, so customers can book services directly from the site — creating a seamless experience from first click to scheduled appointment. On the SEO side, we handled both on-site optimization and set up his Google Business Profile for local SEO, making sure Inverse Electric shows up when nearby homeowners search for an electrician. Zech now has an online presence that works as hard as he does — helping the right customers find him and trust him before they ever pick up the phone.
Scope
Brand Expansion (Alt Logos, Full Color Palette, Strategic Fonts)
Custom Web Design
Basic SEO Setup
Housecall Pro Integration
Google Business Profile Setup
Scroll down and enjoy!
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(It’s even cooler in real life)
